Image Credits : Hight Times
With the inception of CBD based products in the market, companies are jumping on the CBD bandwagon to expand their business and get traction from the consumer market. As the 4,20 approaches, many companies and retailers are offering heavy discounts and offers on cannabis based products.
Houston dining institution Beaver’s recently announced that it will serve CBD infused queso the coming weekend in celebration of the popular stoner holiday 4/20. The queso will be infused only with CBD, also known as cannabidiol, a non-psychoactive component which that has been touted for a wide range of health benefits.
The drug is known to treat a number of ailments such as stress, anxiety, depression, pain, swelling, inflammation and even some severe diseases such as Alzheimer’s. Though some studies suggest these claims to be true, there are no internationally verified research that backs up these points.
A representative at the restaurant tells Eater that each bowl of the CBD infused queso will contain about 25mg of CBD, infused into gloopy cheese dip via coconut oil-based tincture. The federal law allows CBD products only with a maximum concentration of 0.3% THC (tetrahydro cannabidiol), above which it will be considered illegal and therefore, can be seized.
THC is a psychoactive compound found in marijuana plants which is responsible for the high that users get while smoking weed. It triggers seizures and can also lead to severe cases such as depression, forgetfulness, reduced attention span, decrease in memory retention and other mental disorders.
As for Beaver’s their cheesy, spicy greatness of queso already consists of mood-boosting properties, also aligning with the federal law, they do not want any complications on the concentration of THC or even CBD for that matter.
If the claims made for CBD oil’s ability to soothe anxiety, decrease pain and proffer relief are true, the dish will have a real potential to ward off even the worst of moods. Texas allows CBD completely after the Agricultural bill 2018 was passed, which is why the restaurant will also use CBD only cannabis to add a smoky flavour to a classic Old Fashioned cocktail.
The menu will entail a bunch of dishes apart from the cannabis-infused options, like some stoner friendly snacks including Fritos chili pies and pizza from chef Arash Kharat. Consumers wishing to try out cannabis infused foods and drinks can head out and try the menu at Beaver’s all day long on Saturday. One can find a variety of foods and drinks on the 420, from cannabis infused beer to cannabis queso, users will have many options to choose from.
The 420 is marked as a special date in the culture of marijuana community, it holds an eminent position and is celebrated worldwide with a gamut of discount offers and new products for users. There are many stories that back up the date, but the most believable one dates back to 1971. A group of friends used to meet outside their high school exactly at 4:20 P.M. to smoke weed because all the extra-curricular activities had been over by then.
They even labelled 420 as a codeword for it and used to catch up for smoking marijuana. This reference of the 420 reached the band “The Grateful Dead” and High Times magazine. The influencers then helped reach the 420 code to a global level and marked it as a significant day in the community of marijuana.
In order to celebrate the 420 occasion more, you can check out the discounts on CBD products that various companies will be offering. From CBD oils to CBD based edibles, one can enjoy and delve in the right mood with the plethora products that companies are offering.
Market Honchos Explore Available CBD Product Lines Prior To Proper Legislation
As confusion keeps on bubbling over the legality of CBD, big-box retailers are preparing themselves for entering the arena with a bang the day it gets branded with a legal tag. Top executives of market magnets like Target and Walmart have been meeting up with the manufacturers of topical creams, gummy bears, drinks and oils infused with CBD or
What Is CBD
CBD is extracted from marijuana plants but does not have THC content which is otherwise infamous for making us feel high post-consumption. Although massive controversies have taken shape regarding the legality of CBD, it has proved to usher in a calming effect which is helpful in relieving all signs of insomnia, anxiety and even pain.
Interest Of Manufacturers
Big supermarkets like Safeway and Kroger are inquiring about CBD product samples apart from it’s pricing information and lab results. This is happening despite the fact that the FDA ruled out the addition of CBD or THC in food and beverages in December. Transportation of this controversial chemical over state lines has also been prohibited by FDA rules. Christian Graversen, the brand manager of California-based CBDfx revealed that “We are
flying around the country, talking to all the big guys at their headquarters.” This 6-year-old the company holds more than 50 CBD-infused product variants under its kitty inclusive of a $10 package of eight gummy bears. Graversen further added that “We are going multiple times to the same companies, meeting with their senior buyers, legal departments and merchandising executives.”
In spite of having an uncertain future, CBD definitely holds superb prospects in days to come which is causing more and more manufacturers to line up for basking in its benefits. According to experts, the net worth of the CBD industry is expected to reach $2.1 billion within the next year. The main reason behind this is the eagerness of consumers to shell out premium rates for CBD-infused products be it for treating ADHD or arthritis. Bigger chains like CVS, Walgreens, and GNC have started selling CBD-infused topical creams targeted at curing pain and reducing the appearance of wrinkles. These are being sold in States like New York which have received the green signal for the same. Walmart issued a statement elaborating on its CBD strategy by pointing out that, “We do not have plans to
carry CBD products at this time.”
A Target spokesperson revealed that “Like many companies, we know there is consumer interest in CBD products, and the conversation is evolving quickly. We’re following the discussion, but currently, don’t have any immediate plans to carry them.” Other than carrying out proper due diligence, the chain is also devising plans for selling CBD.
Michael Kirban, the chief executive of Vita Coco was quoted as saying, “The major retailers are [designing] shelves, laying out space where CBD products will sit in their stores, but they aren’t buying any product yet.” This renowned coconut water brand is all set to roll-out a hemp-infused drink this summer. However, Kirban pointed out that this rollout will happen only in smaller stores as the bigger retailers are eagerly awaiting a permanent FDA the ruling of marijuana-based products which has a bleak chance of happening before this year
69-Year-Old North Carolina Resident Face Felony Charges For Carrying CBD Oil To Disney World
Image Source: dailymail.co.uk
In spite of gaining worldwide popularity for its inherent health benefits, CBD oil is still an extremely unwelcome object at Disney World – “The Most Magical Place On Earth.” 69 year old North Carolina resident Hester Jordan Burkhalter came to know about the same in a harsh manner when she was arrested by the park authorities for possessing the controversial chemical.
Park Tour Gone Wrong
The great-grandmother was found to possess “illegal narcotics believed to be THC oil” on April 15th by the security officers at Disney World. This was confirmed by an arrest affidavit issued by the concerned authorities. The cannabis-based product was found in her purse by an off-duty Orange County Sheriff’s Office deputy in a glass bottle. It contained a peppermint CBD tincture containing next to none THC content which is infamous for making you feel high after consuming marijuana and similar products.
Burkhalter had been planning the Disney World trip since the last two years and ultimately got the chance to make it happen last month along with her family. However, the felony charge led her to face 12 hours’ custody confinement apart from the levy of a $2000 bond. All this happened in spite of Burkhalter carrying a doctor’s note subscribing the usage of the CBD tonic for her arthritis pain. She was quoted as saying that, “I have really bad arthritis in my legs, in my arms and in my shoulder. I use (CBD oil) for the pain because it helps.”
A Look At The Turn Of Events
Deputy Vernon Lebron”was working in an off duty capacity at Magic Kingdom” on 15th April when he was suddenly notified by a park security personnel about someone being in possession of illegal narcotics. While inspecting her purse, Lebron enquired whether the product contained THC and Burkhalter refused to answer his question. According to the report, Lebron used a “marijuana presumptive drug test kit” to test whether the bottle contained THC. The positive outcome of the test indicated at the euphoric chemical component of the bottle which ultimately lead to Burkhalter’s arrest.
Legislative Confusion Over CBD
Industrial hemp was legalized by the 2018 Federal law and given the same standing as that of an agricultural product. This has led to the free sale of CBD-infused products in the Sunshine State. In spite of that, it has not gained a legal footing in Florida. State lawmakers are trying to create a proper industrial regulatory framework in the aftermath of passing the hemp bill. However, it needs the signature of Gov. Ron DeSantis for gaining the solid footing of being treated as law.
Burkhalter revealed that she “didn’t know what to think” while being arrested. She further added that, “I’ve never had one speeding ticket in my life.” Her attorney Jennifer Synnamon pointed out that, “a little drop of oil, with the CBD, is a felony. Meanwhile, you can have up to 19.9 grams of leaf-marijuana, and it’s a first degree misdemeanor.” All charges against Burkhalter were dropped ultimately.
Oreos And CBD – A Match Made In Heaven For Those In Search Of Healthy Yet Tasty Snacks
Mondelez International, the parent company of Oreo, Chips Ahoy and Nutter Butter is a food industry mammoth which is weighing out its options for entering into the world of CBD. The Oreo maker wishes to cash in on this latest trend by adding a brand-new flavour to its existing menu chart which is bound to make the game more entertaining in upcoming days. CEO Dirk Van de Put was recently quoted as saying that, “Yes, we’re getting ready, but we obviously want to stay within what is legal and play it the right way.”
What Is CBD
Cannabidiol or CBD is a chemical which is derived from marijuana and hemp. However, it contains low levels of THC compound which does not make you feel high after its consumption. CBD is also believed to bring along certain therapeutic benefits which has led to its worldwide popularity for curing inflammation, seizure, anxiety and insomnia.
Clash Of Farm Bill& FDA
The farm bill signed by President Donald Trump in December 2018 legalized the usage of products containing CBD. However, the Food and Drug Administration has stringently prohibited its addition in food or beverages. Van de Put was further quoted as saying that, “The space is not clear. It’s a bit clearer in non-food products. In food products, I’m hoping that the FDA will bring some clarity in the coming months.”
CBD- The Hottest Trend Of 2019
The massive popularity of CBD amongst people of all age groups have led brands to explore new options of benefitting out of the same. While everyone is trying to cure depression and similar problems which are slowly evolving into the reality of our mechanical world, CBD infused gastronomic wonders surely seem like a delightful solution to the same. Cannabis-infused foods and drinks has also been listed as the latest catchword by the annual report of National Restaurant Association. Maybe this is why more and more brands are trying to plan out their product lines around the same.
Uncertainty Of Future
Marijuana for sure holds the key to opening the floodgate for massive profits in days to come. But this is more of a catch-22 situation in reality. The food industry is more focused on the adverse impacts which THC – the active marijuana compound might have on the health of people consuming the same. They will continue to be wary about its usability unless proper research studies are conducted on the same.
Legalization Troubles Continue
The legalization of marijuana in different states also stand out as another big hurdle in the expansion plans of business houses. Although marijuana has been legalized in 34 states, 12 of them have imposed various restrictions on its possession and usage which has led to further chaos and confusion. A big gap is generating between the expectation of industries and the operation of government concerning this issue. If the gap keeps on growing, then it might be difficult for manufacturers to benefit out of this trend. Medicinal marijuana users will also be adversely impacted if things take a downturn.
What Happens Next
Although the Food and Drug Administration has not regulated cannabis-infused products in an official manner, it is planning to hold public hearings on the same in the coming month. A large number of start-ups as well as established manufacturers have taken the risk and launched their CBD infused beverages and edibles.
Maybe this is why market players like Mondelez are dealing with the matter in a careful way. Although the sumptuous snacks are most likely to hit the shelves in “not-so-far future,” you need to wait for some time before getting your hands on the same as the CBD chemical might not be in harmony with the family friendly brand image of the company.
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