With the legalization of CBD in several states in the U.S., various companies and organizations have introduced new line of CBD based products to capture the market. Walgreens, a bighead retailer will also jump on the CBD bandwagon with others to provide an array of CBD infused products to consumers.
The retailer announced that it will sell CBD products to about 1,500 stores spread across 9 states including Colorado, New Mexico, Oregon, Tennessee, Vermont, Kentucky, South Carolina, Indiana and Illinois.
Walgreens competitor drugstore chain CVS introduced CBD based products including creams, lotions and salves to eight states earlier in the month of March. With the onset of a revolutionary market via CBD products, retailers are carefully analysing the drug and its potential health effects.
It is one of the hottest products in the U.S. market currently. While several states have legalized its use, others hold back due to previous registered cases or the fact that police does not have the proper measures to identify whether a person is carrying marijuana or CBD.
Police has arrested several truckers in the case of marijuana trafficking owing to the claim that the strips used in drug test showed presence of THC which is still an illegal substance. Producers and retailers are sceptic over the issue as the drug strips are highly sensitive and would detect even the smallest traces of THC which can lead to a humongous problem for them.
According to the government, CBD products can contain THC in as less quantities as 0.3%. Despite this, the FDA has not regulated any legal use of CBD based edible products and therefore prohibit companies from selling CBD in any form of a dietary supplement.
The Food and Drug Administration allows CBD only in drugs that can treat two rare forms of epilepsy for children with a prescription from a specialized doctor.
The regulatory ambiguity has left large companies on the side tracks. Selling CBD infused beauty products such as lotions, creams, roll-ons, massage oils brings far less risk. However, the Food and Drug Administration has announced a public hearing in May to address the regulatory issues on the use of CBD products.
“The CBD-related items we are planning to carry are non-THC containing topical creams, patches and sprays,” Walgreens said in a statement. “This product offering is in line with our efforts to provide a wider range of accessible health and wellbeing products and services to best meet the needs and preferences of our customers.”
CBD comes with a gamut of health benefits that can help relieve stress, pain, anxiety, insomnia and help with some severe case such as epilepsy. But this belief still lies in the dark with no international records or research concluding to this fact.
THC or tetrahydro cannabidiol contrarily is a psychoactive component which is responsible for the “high” that users get when they smoke weed or pot. If used for a longer period of time in high potency, marijuana can cause mental disorders and even lead to death in some cases.
Lawmakers are still creating measures to ensure healthy and safe use of cannabinoid while the consumers are getting curious over the subject and demanding for products in the market.
Also, with influences from celebrities such as Kim Kardashian West, Christen Bell and others, who claimed their love on social media handles for CBD based products, people are now highly driven towards CBD infused beauty products.
Market Honchos Explore Available CBD Product Lines Prior To Proper Legislation
As confusion keeps on bubbling over the legality of CBD, big-box retailers are preparing themselves for entering the arena with a bang the day it gets branded with a legal tag. Top executives of market magnets like Target and Walmart have been meeting up with the manufacturers of topical creams, gummy bears, drinks and oils infused with CBD or
What Is CBD
CBD is extracted from marijuana plants but does not have THC content which is otherwise infamous for making us feel high post-consumption. Although massive controversies have taken shape regarding the legality of CBD, it has proved to usher in a calming effect which is helpful in relieving all signs of insomnia, anxiety and even pain.
Interest Of Manufacturers
Big supermarkets like Safeway and Kroger are inquiring about CBD product samples apart from it’s pricing information and lab results. This is happening despite the fact that the FDA ruled out the addition of CBD or THC in food and beverages in December. Transportation of this controversial chemical over state lines has also been prohibited by FDA rules. Christian Graversen, the brand manager of California-based CBDfx revealed that “We are
flying around the country, talking to all the big guys at their headquarters.” This 6-year-old the company holds more than 50 CBD-infused product variants under its kitty inclusive of a $10 package of eight gummy bears. Graversen further added that “We are going multiple times to the same companies, meeting with their senior buyers, legal departments and merchandising executives.”
In spite of having an uncertain future, CBD definitely holds superb prospects in days to come which is causing more and more manufacturers to line up for basking in its benefits. According to experts, the net worth of the CBD industry is expected to reach $2.1 billion within the next year. The main reason behind this is the eagerness of consumers to shell out premium rates for CBD-infused products be it for treating ADHD or arthritis. Bigger chains like CVS, Walgreens, and GNC have started selling CBD-infused topical creams targeted at curing pain and reducing the appearance of wrinkles. These are being sold in States like New York which have received the green signal for the same. Walmart issued a statement elaborating on its CBD strategy by pointing out that, “We do not have plans to
carry CBD products at this time.”
A Target spokesperson revealed that “Like many companies, we know there is consumer interest in CBD products, and the conversation is evolving quickly. We’re following the discussion, but currently, don’t have any immediate plans to carry them.” Other than carrying out proper due diligence, the chain is also devising plans for selling CBD.
Michael Kirban, the chief executive of Vita Coco was quoted as saying, “The major retailers are [designing] shelves, laying out space where CBD products will sit in their stores, but they aren’t buying any product yet.” This renowned coconut water brand is all set to roll-out a hemp-infused drink this summer. However, Kirban pointed out that this rollout will happen only in smaller stores as the bigger retailers are eagerly awaiting a permanent FDA the ruling of marijuana-based products which has a bleak chance of happening before this year
69-Year-Old North Carolina Resident Face Felony Charges For Carrying CBD Oil To Disney World
Image Source: dailymail.co.uk
In spite of gaining worldwide popularity for its inherent health benefits, CBD oil is still an extremely unwelcome object at Disney World – “The Most Magical Place On Earth.” 69 year old North Carolina resident Hester Jordan Burkhalter came to know about the same in a harsh manner when she was arrested by the park authorities for possessing the controversial chemical.
Park Tour Gone Wrong
The great-grandmother was found to possess “illegal narcotics believed to be THC oil” on April 15th by the security officers at Disney World. This was confirmed by an arrest affidavit issued by the concerned authorities. The cannabis-based product was found in her purse by an off-duty Orange County Sheriff’s Office deputy in a glass bottle. It contained a peppermint CBD tincture containing next to none THC content which is infamous for making you feel high after consuming marijuana and similar products.
Burkhalter had been planning the Disney World trip since the last two years and ultimately got the chance to make it happen last month along with her family. However, the felony charge led her to face 12 hours’ custody confinement apart from the levy of a $2000 bond. All this happened in spite of Burkhalter carrying a doctor’s note subscribing the usage of the CBD tonic for her arthritis pain. She was quoted as saying that, “I have really bad arthritis in my legs, in my arms and in my shoulder. I use (CBD oil) for the pain because it helps.”
A Look At The Turn Of Events
Deputy Vernon Lebron”was working in an off duty capacity at Magic Kingdom” on 15th April when he was suddenly notified by a park security personnel about someone being in possession of illegal narcotics. While inspecting her purse, Lebron enquired whether the product contained THC and Burkhalter refused to answer his question. According to the report, Lebron used a “marijuana presumptive drug test kit” to test whether the bottle contained THC. The positive outcome of the test indicated at the euphoric chemical component of the bottle which ultimately lead to Burkhalter’s arrest.
Legislative Confusion Over CBD
Industrial hemp was legalized by the 2018 Federal law and given the same standing as that of an agricultural product. This has led to the free sale of CBD-infused products in the Sunshine State. In spite of that, it has not gained a legal footing in Florida. State lawmakers are trying to create a proper industrial regulatory framework in the aftermath of passing the hemp bill. However, it needs the signature of Gov. Ron DeSantis for gaining the solid footing of being treated as law.
Burkhalter revealed that she “didn’t know what to think” while being arrested. She further added that, “I’ve never had one speeding ticket in my life.” Her attorney Jennifer Synnamon pointed out that, “a little drop of oil, with the CBD, is a felony. Meanwhile, you can have up to 19.9 grams of leaf-marijuana, and it’s a first degree misdemeanor.” All charges against Burkhalter were dropped ultimately.
Oreos And CBD – A Match Made In Heaven For Those In Search Of Healthy Yet Tasty Snacks
Mondelez International, the parent company of Oreo, Chips Ahoy and Nutter Butter is a food industry mammoth which is weighing out its options for entering into the world of CBD. The Oreo maker wishes to cash in on this latest trend by adding a brand-new flavour to its existing menu chart which is bound to make the game more entertaining in upcoming days. CEO Dirk Van de Put was recently quoted as saying that, “Yes, we’re getting ready, but we obviously want to stay within what is legal and play it the right way.”
What Is CBD
Cannabidiol or CBD is a chemical which is derived from marijuana and hemp. However, it contains low levels of THC compound which does not make you feel high after its consumption. CBD is also believed to bring along certain therapeutic benefits which has led to its worldwide popularity for curing inflammation, seizure, anxiety and insomnia.
Clash Of Farm Bill& FDA
The farm bill signed by President Donald Trump in December 2018 legalized the usage of products containing CBD. However, the Food and Drug Administration has stringently prohibited its addition in food or beverages. Van de Put was further quoted as saying that, “The space is not clear. It’s a bit clearer in non-food products. In food products, I’m hoping that the FDA will bring some clarity in the coming months.”
CBD- The Hottest Trend Of 2019
The massive popularity of CBD amongst people of all age groups have led brands to explore new options of benefitting out of the same. While everyone is trying to cure depression and similar problems which are slowly evolving into the reality of our mechanical world, CBD infused gastronomic wonders surely seem like a delightful solution to the same. Cannabis-infused foods and drinks has also been listed as the latest catchword by the annual report of National Restaurant Association. Maybe this is why more and more brands are trying to plan out their product lines around the same.
Uncertainty Of Future
Marijuana for sure holds the key to opening the floodgate for massive profits in days to come. But this is more of a catch-22 situation in reality. The food industry is more focused on the adverse impacts which THC – the active marijuana compound might have on the health of people consuming the same. They will continue to be wary about its usability unless proper research studies are conducted on the same.
Legalization Troubles Continue
The legalization of marijuana in different states also stand out as another big hurdle in the expansion plans of business houses. Although marijuana has been legalized in 34 states, 12 of them have imposed various restrictions on its possession and usage which has led to further chaos and confusion. A big gap is generating between the expectation of industries and the operation of government concerning this issue. If the gap keeps on growing, then it might be difficult for manufacturers to benefit out of this trend. Medicinal marijuana users will also be adversely impacted if things take a downturn.
What Happens Next
Although the Food and Drug Administration has not regulated cannabis-infused products in an official manner, it is planning to hold public hearings on the same in the coming month. A large number of start-ups as well as established manufacturers have taken the risk and launched their CBD infused beverages and edibles.
Maybe this is why market players like Mondelez are dealing with the matter in a careful way. Although the sumptuous snacks are most likely to hit the shelves in “not-so-far future,” you need to wait for some time before getting your hands on the same as the CBD chemical might not be in harmony with the family friendly brand image of the company.
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