Image Source: motocross AMA BANS CBD PRODUCT SPONSORSHIP ON BIKES, GEAR OR SIGNAGE
MX Sports, the organizers of the Lucal Oil AMA Pro Motocross Championship, says that based on the evolving legal regulatory ambiguity amidst the hold back from the FDA, broadcast standards regarding CBD products prohibits the appearance and mention of any CBD based products during on air production.
This means, teams/riders will not be permitted to wear any apparel or use items with CBD related logos on them during the on-air performance, nor will they be allowed to promote or mention any company or product’s name on air.
Despite of this, MX Sports Pro Racing says that it embraces the financial support that CBD companies may provide its participants and openly welcomes any sponsorship of the CBD products, as long as the participants follow the aforementioned broadcast restrictions.
Team riders and participants can obtain sponsorships and promote hemp derived CBD products, even display logos on their paddock display areas and team rigs during off-air interviews, mention on social media and also promote through other non-broadcast means.
Roy Janson, MX Sports Pro Racing Managing Director said that they recognise how legal CBD could potentially give space and serve as an opportunity for growth of the sport of motocross. Since the USADA does not include hemp derived CBD as a Controlled Substance, many of the participants use it as a recovery supplement.
It is no surprise why companies and organizations would hesitate to contact the MX Sports Pro Racing and their participants for the promotion of their CBD based products. Janson further adds that while they invite and welcome all these opportunities which benefit the organization and the sponsoring companies as well, they strictly abide by the federal regulations.
Currently, the advertising and promotion lies with both, the federal and state regulation on a state-to-state basis. The farm bill in December, 2018 legalized hemp derived CBD with low concentrations of THC, with a maximum of 0.3%.
Despite the legalization of the substance, some lawmakers hold back on their decision halting the legal use of CBD in some states. Hence, the confusion regarding the use of CBD remains strong, also the FDA has set no regulatory framework for CBD infused products which puts companies and consumers into a dilemma whether to use CBD products or not.
Though the federal law allows CBD, the current broadcast network standards and practices continue to ban in-broadcast advertising and promotions for CBD products. Until further clarification and notice, riders and companies currently in the sector can not freely promote or signage CBD products on their machines, items or clothing.
But off-air inclusions, brand logos and verbal mentions are permitted to the participants and company owners. Also, this regulation does not majorly affect participants or riders from securing hemp derived CBD based sponsorships as long as they comply to the rules.
Riders will be required to cover or remove any logo or image that could possibly violate this policy. If any rider fails to comply with them, the individual can be removed from the team race program.
AMA recently issued a new policy for Supercross application and urges riders and teams to understand and learn the distinction between 2 policies, says the MX Sports Pro Racing members.
As of now, riders and teams are liable for seeking their own legal counsel and guidance with regard to the sponsorship programs for CBD products while the ambiguity persists and the MX Pro Racing loosens on their stringent commitments.
On the other hand, despite of the FDA regulations on CBD infused edibles, companies and business leaders are introducing new CBD based foods and drinks continuously. Consumers are advised to ensure how the drug would possibly react and consult with their physician first if they are on any specific on-going medication.
The FDA will hold a public hearing on May 31, to clarify the doubts regarding the production, distribution and possession of hemp or CBD based products. Till then, the vague irregularities keep a strong hold in the cannabidiol space.
Coca Cola Denies Rumors Regarding CBD-infused Product Development
Coca-Cola has no plans to enter the CBD market with its products, dismissing rumors about the company selling beverages incorporated with hemp oil.
Kent Landers, Coca Cola spokesperson, said in an interview with FOX Business that the speculations are not valid. He reiterated that the beverage giant had no intention of joining the CBD craze as what they have stated several times.
The rumors have arisen after a Youtube video of a man popping open a can of Coca Cola and claiming that it is infused with cannabidiol oil, a cannabis leaf extract typically used to alleviate pain without causing a high. The video has since been deleted.
About the video
The Youtube user who made the video, “Gabor the Blind Guy”, claimed to the viewers that he got ahold of the product via his father who allegedly produced capping and bottling machines for several primary food and pharmaceutical companies.
He further stated that his father was contacted by Coca Cola Canada to develop a machine that would produce childproof caps for Coca Cola cans. The company is said to release a new line of products infused with cannabidiol extracts, which are considered as cannabis-based substances as declared by Gabor.
Coca Cola was supposedly looking into a collaboration with Aurora Cannabis, a Canada-based cannabis production company. The beverage powerhouse allegedly eyed the CBD market since it grew in demand, as reported by Bloomberg last September of 2018.
Warren Buffet and Charlie Munger, CEO and Vice-Chair of Berkshire Hathway, respectively, indicated that Coca Cola joining the marijuana industry would not be right. In an interview with FOX Business Liz Claman, the experts said that entering the CBD market will be detrimental to the wholesome image that the company has kept throughout years.
Munger stated during the Berkshire Hathway Annual Shareholders Meeting held in Omaha, Nebraska that going into the cannabis market is a massive mistake for the company. The company’s image does not align with cannabis and its related products.
James Quincey, Coca-Cola CEO, dispelled the speculation in October, declaring that the company does not plan to get into the CBD space at this stage.
More about CBD
Cannabidiol oil has gained significant popularity over the recent years because of the positive reception from users. CBD is now known as an almost magical remedy that cures or alleviates pain, sleeplessness, anxiety, and more. Users claim that CBD is useful in resolving a broad range of health conditions.
However, there is still no formal regulatory framework for CBD from the Food and Drug Administration or FDA, the regulating body that is supposed to safeguard consumers from fake and harmful products. Many advocates, cannabis groups and even members of the House have called on FDA to hasten the process of providing a clear set of guidelines for the use and sale of CBD products.
The only FDA-approved medication out in the market today is Epidiolex, a drug used as an adjunct treatment for intractable epilepsy. It means that other CBD products out in the market today cannot be advertised as medication or food supplements, which makes adds to the confusion regarding the legality of the industry and the products.
CBD-Based Wellness and Skincare Products for Newbies
Active ingredients in skin care products can take hours of research, and several clinical trials to determine which ones really work. While nature-derived substances are considered safer, some allergies and skin sensitivities can still cause a reaction when using natural remedies.
Cannabidiol or CBD is the latest natural ingredient that has sparked interest in the wellness industry. It is extracted from Cannabis sativa L., the source plant for hemp and marijuana. Many questions arose regarding the application of CBD on skincare: does it work? What are the benefits of using it for wellness and beauty? Does it give a “high” when used, like in marijuana?
To clarify, cannabidiol is derived from the non-psychotropic component of marijuana. It has little to no tetrahydrocannabinol (THC) content, which is the compound responsible for the psychoactive effect of the drug. Several countries have banned CBD products, but most formulations are safe to use and have zero dependency potential.
In terms of skincare benefits, CBD can be used to soothe, calm, and relax the skin. CBD is touted to have anti-inflammatory effects, which makes it a viable cure for acne. It is also believed to bring balance to skin sebum levels, controlling breakouts. CBD, as a plant-based ingredient, is rich in anti-oxidants and reduces wrinkles, roughness, and dull skin.
It might be confusing or intimidating to start on a CBD-based skin regimen. Some factors to take note of when choosing a CBD product for skin care are the method of extraction, packaging, purity and INCI compliance.
Here are some CBD-based skincare products that you can incorporate into your CBD routine.
Cannuka combines CBD oil and Manuka Honey to provide its all-natural skincare solution. Some of their products include CBD Harmonizing Face Cream, CBD Skin Balm, and CBD Calming Eye Balm, which showcase the healing capabilities of both ingredients. The products were created for the purpose of skin therapy.
The company ensures thoughtful harvesting, sustainable sourcing, and quality. Their hemp farms are known to produce quality cannabidiol since 2014. Their Manuka honey is sourced from an established farm in New Zealand.
For evening skin routine, the Lavender CBD Face Oil from Populum is an excellent choice. It is made of full-spectrum hemp oil and incorporated with lavender to give a calming sense while also working towards reducing signs of aging. The effect is a more youthful and radiant skin after applying during the night.
CBD and lavender are a good combination, which provides antioxidants, and as well as give a soothing effect for an improved mood and wellness.
Lily CBD is a company that values integrity, safety standards, and paying it forward. Their CBD-infused product, Essential Oil Rollers, is promoted as a gift item for loved ones with a busy schedule. They incorporate full-spectrum cannabidiol in their products and have travel-friendly skincare items that minimize discomfort after a long trip.
Bathing’s Cultures CBD product is Dipsea Soak, which is specially formulated to reduce stress and provide a relaxing bath experience.
Fleur Marche is known for its informative labeling and transparency of their products. The Starter Kit is their offering for people wanting to start a CBD routine, with products such as Balance Drops, Nite Nite Patch, Luxury Beauty Serum, CBD Mint Truffles, and CBD & Honey Ache and Pain Relief Stick that are best-selling for their effectiveness.
They Call Her Alfie
The premium collagen and certified CBD make They Call Her Alfie products a hit in the market. They offer fast-acting skincare on their Forever Firming Duet Set, which works to rejuvenate and reinvigorate the skin.
76% of Americans Falsely Believe FDA Regulates CBD
In a survey conducted by the Grocery Manufacturers Association, more than three-quarters of Americans have assumed that CBD products sold commercially are controlled by the Food and Drug Administration (FDA), which is mostly untrue.
Of the 2,056 respondents who joined the survey, 76% believed that CBD-based products were regulated by the FDA, while 16% of the respondents were doubtful as to the regulation of CBD by the FDA. The study marked around 92% of Americans who are still confused by CBD regulations or apparent lack thereof.
What the study revealed
According to the study, over 6 in 10 Americans or 62% of the respondents are aware of cannabidiol products, but most of them are mistaken or doubtful about the nature of CBD, its effects, and whether all CBD-containing products are safe for consumption.
The only cannabidiol-based product that FDA has approved is Epidiolex, a medicine derived from marijuana that is used for the treatment of specific seizure disorders. The FDA stated that more studies need to be conducted before they can hand the approval for CBD, whether mixed in cosmetics, food, or other products. That, despite topical and salves being openly marketed at big retailers such as Walgreens, CVS, and Kroger.
The popular assumption regarding CBD stems from the 2018 Farm Bill. It legalized industrial hemp, which is where cannabidiol is derived. Jeff Lawrence, Colorado Department of Public Health and Environment director of Environmental Health and Sustainability, stated that the federal approval granted to hemp made consumers assume that CBD products are now regulated and legal even if it’s not the case. The Farm Bill only approved fiber and seed products derived from industrial hemp, not CBD.
A look at CBD in Colorado
Cannabidiol has become a commodity over the years. Lawrence said that they had observed it in Colorado, where marijuana and other cannabis-derived products are somewhat progressive.
Lawrence added that Colorado made efforts to oversee CBD within the state. The Colorado Legislature allowed hemp and hemp-derived cannabidiol as a food and cosmetics additive since 2018.
States that legalized marijuana and have progressive industrial hemp laws like Oregon and Colorado have regulated CBD use. However, there were certain factors that prevented the FDA from researching about CBD easily until recently.
Before the Farm Bill, hemp was included in the federal list of controlled substances, along with heroin and THC-laden marijuana, which means that studies on CBD were undertaken by the Drug Enforcement Administration (DEA). However, now that hemp is legal, Lawrence believes that federal research on CBD will experience change.
Lawrence further stated that the FDA had little capacity to inspect CBD from a medical viewpoint. Now, the agency is still trying to understand what CBD really is.
FDA stance on CBD
Although the FDA still has much to do about CBD regulation, the agency stressed that the substance is still illegal as an additive to consumed products. However, the CBD industry is still booming despite it. The agency recently penned warning letters to fifteen CBD companies that use fake promotional claims on their products.
While the FDA is yet to issue official guidelines on CBD regulations, consumers are responsible for choosing which CBD products to buy and use, and conduct a self-research on how such products may affect them. It includes inspecting the product label, third-part lab test procedures, and the company’s reputation.
Some reports have shown that several products could have more or less of their advertised THC or CBD content.
Lawrence believes that CBD-based product testing is a crucial issue to be handled by the CDPHE and the Governor’s administration. He stated that the emerging industry could have companies that only look to cash in on the craze. The department is set on ensuring that CBD products are clearly labeled, hemp-derived, and contain the right dosage.
He also hopes that this CBD growth will encourage Colorado state departments to create new regulations. He sees the need for the alignment of benefits concerning the agricultural crop, whether in Colorado or other parts of the country.
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