Connect with us

Movements

CBD Water Might Just Be the Next Big Thing Since White Claw

Published

on

CBD Water

Sparkling water that comes in different flavors are a big hit this month, and it was only a few weeks ago when White Claw suffered shortage nationwide due to its rising popularity.

Recently, a new kind of sparkling water is starting to make rounds on the internet because of its one ingredient that produces a good feeling once you consume it—CBD.

Cannabidiol, or CBD as it is more commonly known, is being infused in plenty of consumer products like cosmetics, coffee, beer, edibles, and tinctures. Companies are looking to expand to a bigger market by targeting bubble water production with the CBD twist, which offers relaxation effects.

These CBD-infused flavored seltzers are a great alternative to the hard seltzers and are quickly becoming a sensation in the market across the country. Some big distributors of beverages are quickly catching on the trend as well.

However, not everyone knows what CBD is, let alone why it’s growing famous these days. Does it cause the same high as its cousin product, marijuana? Why are CBD-laced refreshments manufactured and where to get them? Here are some of the things you need to know about CBD water.

Is CBD Illegal?

The Farm Bill of 2018 has given licenses to many growers across the US to cultivate and sell hemp and hemp products such as CBD. However, state and federal laws often don’t blend together, causing confusion in many states, particularly those that still have stringent regulations on cannabis.

Hemp is legal under federal laws as long as it has no more than 0.3% THC content. Tetrahydrocannabinol or THC is the active component of marijuana that causes its psychoactive properties.

While hemp and its derivative CBD is lawful in the federal point of view, state laws might still make these products illegal on a certain state, which is also the reason why CBD-containing sparkling drinks may not be legal in all of the US.

Robertson Allen, Ph.D., The Hartman Group senior consultant, advises companies that while CBD is viewed as legal nationwide, infusing it in drinks and food is another regulatory issue that falls under the jurisdiction of the FDA.

Soda-making company Sprig CEO Michael Lewis stated that the FDA stance on CBD is clear, which means that the substance is still now allowed to be incorporated in food and drinks today. It’s contradictory to the federal ruling, which is why the FDA is meeting pressure from both Congress and the general public.

Lewis also said that the FDA may likely allow CBD in consumable products anytime now or until 2020.

Why are Companies still pushing for CBD drinks?

Despite the FDA stance, companies are still interested in considering CBD as their next investment. This is because CBD is claimed to have therapeutic benefits, from pain relief to reduction of anxiety. It could be the next popular product especially for young people who are mostly suffering from anxiety.

Allen revealed that their latest study concerning health and wellness showed that consumers are trying out products that may manage or treat their anxiety. CBD-infused drinks might pique the interest of millennials and the Gen-Z since they are also curious about cannabis.

Benjamin Witte, CEO, and founder of the Recess brand attests to CBD’s effects because he has used it himself. He recalls trying CBD oil around two years back to tone down his anxiety and hyper personality.

Witte also notes how important it is to build a strong impact when establishing a beverage company. Like Mountain Dew and Sprite that advertise a dramatic change like becoming an athlete, the mood-altering effects of CBD can be a positive addition to the marketing strategy.

Another CBD sparkling water manufacturer from Colorado, DRAM Apothecary, incorporates more than the hemp extract since many plants also have great benefits to health.

CBD affects people differently, which is why such drinks may have varying degrees of relaxation if any at all. Witte likened it to coffee, wherein other people can’t tolerate the drink while some can have as much as four cups before bed.

There still isn’t any data on how much manufacturers are cashing in on the CBD water venture, but there are clues to note. Four of DRAM’s sparkling water are out of stock, and they have recently partnered with Coors to expand the business.

Where can CBD sparkling water be found?

The FDA decision on CBD might still be unclear, but beverage companies have started to market their respective products, usually through online stores. Others can already be found in convenience shops and groceries.

Allen says their company is selling to retailers who live in states that allow medical and recreational use of the substance.

Here are some of the brands that have CBD sparkling water in the market today:

Sprig

Sprig is based in Newport Beach, California and produces 0% THC CBD sodas. They use stevia as a sweetener and are promoting cocktail recipes that use their sodas in the mix.

DRAM Apothecary

The said Colorado-based company DRAM markets their CBD-infused Beauty Bubbles mixed with rosewater and hibiscus sparkling water. They sell herbal beverages that come in many flavors.

Weller

Another company from Colorado produces sugar-free CBD water and some bite-sized edibles.

Recess

Recess is a company from New York with a well-designed brand that makes them an Instagram favorite. Their CBD water is sold in NYC stores as well as in Miami and Southern California.

Present

The present is a brand that is the result of a partnership between hemp manufacturer WAAYB Organics and brewery from Colorado called Left Hand. These also come in many flavors.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Movements

Borderland Businesses Experience the CBD Wellness Boom

Published

on

Borderland Businesses Experience the CBD Wellness Boom

Nanette Lattimer-Gamboa relayed to KVIA TV how her job as a licensed massage therapist was at risk after sustaining rheumatoid arthritis, which has affected her hands. She told the news outlet how her condition has almost prompted her to quit her work due to intense pain.

Lattimer-Gamboa opted for a natural cure and ventured on CBD or cannabidiol for her arthritis. Later on, the pain she felt every after massages have considerably lessened and the inflammation more bearable after using CBD.

Starting a CBD business

After her remarkable pain relief, Lattimer-Gamboa got the idea to incorporate CBD with her products. CBD has made its way to the wellness market in the form of lotions and creams, and the most popular cannabidiol product that is the CBD oil.

Nanette Lattimer-Gamboa, with her partner and Co-Owner Anthony Rincon of Infused Massage & Wellness, decided to infuse CBD oil into their massage and facial. Rincon stated that there is a special feeling in receiving a CBD-infused massage as opposed to rubbing it into oneself.

CBD is a derivative compound industrial hemp, a cousin plant of marijuana. Both plant varieties have the same source plant species, which is the Cannabis sativa L. that most people only associate with the illegal substance. However, CBD does not cause a high, unlike tetrahydrocannabinol or THC, the active compound in cannabis with psychotropic effects.

In Texas, CBD is legal and may contain THC as long as it does not go over the limit of 0.3% THC content.

The Federal Drug Administration (FDA) approved only one CBD-containing drug as of writing. Epidiolex, the medication used to treat intractable epilepsy, is the only cannabidiol drug that can be prescribed by a doctor. This means that CBD products in stores still have questionable legality at the federal level, especially those that are ingested.

Calls for more CBD research

José Rivera, UTEP School of Pharmacy founding dean, said that more CBD research should be done. He stated that products, especially those from the internet, are not equally made. Many of such items have various claims about ingredients and therapeutic effect.

Rivera further said that what’s on a product’s label does not necessarily include what is actually in the product. Minimal studies on CBD may confuse many consumers.

Anthony Rincon noted that their town, El Paso, is small and still holds a lot of stigma regarding CBD and its related products.

For other users, CBD is allegedly life-changing for them. Ciara Horton, a CBD user, claims to go for two CBD-infused massages per month to manage her anxiety and relieve pain. She stated that she is happy to have discovered such massages that give her both relief and enjoyment.

For Lattimer-Gamboa, being able to aid people like Horton makes her feel good and gives an avenue to inform more people about CBD. She is delighted to change people’s perspective of the said substance.

Continue Reading

Movements

Oregon Farms Allot More Acres for Hemp Growing

Published

on

Oregon Farmers CBD

Oregon farmers are increasing their acreage for hemp cultivation, with the crop growing as much as six times in number from last year, according to the state’s Department of Agriculture.

Hemp growing is new territory, yet many farmers are looking to cash in on the crop’s popularity since the 2018 Farm Bill was signed into law by President Donald Trump last December.

Growing hemp: a gamble?

Kruger’s Farm from Sauvie Island has allotted 22 acres for their hemp crops, along with full farm plots of pumpkins and corn.

Don Kruger, the owner of Kruger’s farm, stated that they are growing hemp specifically for CBD.

Aside from their currently planted hemp, Kruger’s Farm also has some 35 acres of leasable space for hemp growing. The lot sits nestled between the farm’s famous corn maze and pumpkin patch.

Kruger noted how a lot of people had mistaken their hemp for marijuana, which is also a variety of the same source plant, Cannabis sativa L.

The confusion is because looks and smells like cannabis, but there is a crucial difference that sets them apart. Marijuana has high amounts of tetrahydrocannabinol or THC, the compound responsible for the psychoactive effect of the substance. Hemp, on the other hand, has lower amounts of THC.

Kruger further stated that a hemp field might yield as much as $40,000 for an acre, compared to corn, which averages only $1,000 per acre. He added that earning this kind of money is simply a significant opportunity not be passed upon.

However, Kruger also noted that growing hemp does not guarantee more cash influx. He believes that the right timing for optimal content against natural factors like mold-inducing rain is needed, and can be considered a gamble for farmers.

More on hemp and CBD

Industrial hemp is a legal crop under federal law, permitting farmers to grow, harvest, and process the said plant. Amidst the controversy surrounding it because of its close relation to marijuana, farmers are taking advantage of the hemp industry boom.

In Oregon, state license for hemp growers grew from only 7,808 acres in 2018 to as much as 46,219 acres this year. The state has given 1,342 farmers the permit to grow hemp in June. The USDA further solidified the legality of hemp by issuing a statement last May that growers can export hemp across different states, which is based on the 2018 Farm Bill.

The establishment of hemp as just a crop has given rise to many innovations, particularly in deriving products from it. For instance, cannabidiol or CBD is extracted from hemp and is infused in many products, including oils, tinctures, lotions, bath bombs, pet care items and more.

The CBD industry is enjoying significant growth since the legalization of hemp. Users are praising it for being a natural remedy for many health conditions, including insomnia, anxiety, depression, and even severe diseases like cancer and Parkinson’s disease. However, most of these claims are still unfounded.

Continue Reading

Movements

CBD Products Sell Well in Logansport

Published

on

CBD Products Sell Well in Logansport

Business for CBD manufacturers and retailers is doing well in Logansport, following the legalization of the said substance in Indiana last July of 2017 for the treatment of epilepsy.

Gov Eric Holcomb signed a measure in 2018 to clarify the rules for possessing, buying, and selling CBD oil in the state, provided that the product has less than 0.3% of tetrahydrocannabinol (THC), the active compound in cannabis responsible for the high that users experience.

Following the measure, hemp CBD businesses in Logansport increased in number.

CBD business in Logansport

CBD products such as coffees and teas are sold at Judy’s GoodLife Emporium, located at 325 E. Market Street, and it’s probably the longest CBD retailer in Logansport. Diana Brown, the manager, said that the store opened four years ago.

They initially did not have a lot of sales because people are unaware of CBD, up until the controversy surrounding its legality was picked up by the media.

As soon as it happened, Brown recalled hardly keeping up with consumer demand because they were the only ones in town selling CBD products.

There was a time they removed their cannabidiol products from the shelves because of the attorney general’s take on the law, causing the dispute to gain traction and causing doubts. Judy’s GoodLife only resumed their sale of CBD products after the governor signed the measure in 2018 that stipulated regulations for CBD in Indiana.

Brown said that excellent products should have a QR code, which is the small black-and-white square that can be scanned by a smartphone, leading to important information regarding the product like specific batch, source, third-party lab testing, and manufacturing details.

Judy’s sales slowed down as more businesses enter the CBD market, Brown noted. People are becoming more educated about cannabis, which only has 20 years of scientific study. As soon as science could catch up, Brown believes that the industry will continue to grow.

However, the FDA’s decision on CBD products can make or break the market, she added.

Many other businesses in Logansport that sell CBD-infused items notice how the oil is the most in-demand product, and as well as capsules, gummies, and lotions, too. Prices for CBD oil can be around $3 to $150, depending on the amount.

Use of CBD

Brown stated that most buyers use CBD to relieve pain more than any other health condition. However, she also noticed that the reasons for buying are varied, which prompts them and other sellers to take care not to sound like they are handing out medical advice.

Other medical issues that people use CBD are anxiety, seizures, and sleeping disorders. They also noted some patients sent by their doctors to get CBD oil for autism. Also, a lot of people buy CBD-infused vape kits to get over cigarette withdrawal.

Brown further added that people should not expect CBD to be useful for their problem. Its interaction with other medicines is also a cause for concern. Brown stated that CBD is not a magical cure-all that benefits everyone.

Continue Reading

Trending