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Green Growth Brand’s CBD-Infused Products To Be Sold By Retailer Brand American Eagle

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American Outfiiters will sell Green Growth's CBD Products

Cannabis company Green Growth Brands Inc. recently struck a deal with fashion retailer American Eagle Outfitters to display and sell CBD-infused personal care products commencing on October. This is following retail giant Abercrombie & Fitch’s announcement that they will sell GGB products in over 160 of their 250+ stores earlier this year.

 American Eagle is set to market GGB-made cannabidiol derivative products such as aromatherapy, muscle balms, and lotions. These are to be displayed in almost all of their 500 retailer stores and online shops. This marks a definitive growth in the CBD industry and its entry to the world of retail.

About The Deal

Green Growth Brands Inc. agreed to be American Eagle’s partner in the development and distribution of CBD-based care items. GGB is expected to provide cannabis expertise required to formulate the exclusive products that conform to government guidelines and laws. They will also be heavily involved in the packaging design and production.

The GGB is based in Ohio and sources their ingredients from legal hemp processors in the US. They have successfully launched several campaigns and CBD-infused line of products, such as their Seventh Sense Botanical Company. To date, they drive one of the strongest sales in the industry by square feet.

Their success can be attributed to their dedication to eradicating the stigma of selling cannabis derivatives. GGB and other CBD companies are pulling in a cumulative effort to introduce hemp in a positive light. This includes supporting movements to clarify hemp regulations in an industry that has yet to rid of such uncertainties.

Major Turnaround In Cbd Industry

These recent developments are spurred by the legalization of hemp under the 2018 Farm Bill, which ultimately allows the cultivation of Cannabis sativa L., provided that it has 0.3 or less of THC concentrations. The hemp is found to have phytochemicals, particularly the essentially non-psychoactive cannabinoids that are known to have significant pharmaceutical value.

Infusion of CBD in personal care products is a wise move for the part of the retail industry. There are many clinical trials that prove the anxiolytic properties of CBD. This and a few other discovered benefits of cannabinoid has piqued the interest of more consumers, which makes for a promising future in CBD businesses.

Aside from American Eagle and Abercrombie, GGB was also tapped by a third retailer, DSW, as a partner in developing CBD-infused items for public consumption. This a breakthrough for the entire CBD industry in its efforts to introduce such beneficial products to more people; this, despite FDA’s warnings on cannabis and hemp derivatives.

These dealings of GGB and other cannabis companies with retailers definitely support projections of the industry growing to astounding several billion-dollar empires in 2022 by Brightfield, a research firm focusing on cannabis use.

Final Thoughts

The CBD and hemp businesses’ development remains unstoppable and can only go up from here. Cannabis companies are effectively branching out to different industries, and thus potentially impact more people around the world. Proactive startups can expect a brighter future if this partnership trend with retail companies continues to grow.

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Ohio Farmers Begin With CBD and Hemp Production- Govt. To Allow Permits soon

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Ohio Farmers Begin With CBD

Gov. Mike DeWine has signed the bill for legalizing cannabinoid oil and hemp production allowing farmers to cultivate hemp. Despite the legalization, Ohio farmers seem to be waiting for the green signal for growing the cannabis plant. 

The law permits farmers to cultivate hemp with a maximum level of 0.3% THC, the psychoactive compound found in the cannabis plant. THC or tetrahydro cannabinoid is the chemical in the cannabis plant which is responsible for causing ‘high’ when users smoke pot or weed. The chemical alters brain activity and causes hallucinations. If taken in high potency over a long period of time, THC can lead to permanent mental disorders or cause deteriorating mental health. 

Contrary to the effects of THC, CBD is a non-psychoactive compound which does not produce any hallucinations irrespective of what form it is being consumed by the user. There are plenty of medical benefits of CBD; from treating acute pains to chronic ache to inflammation to swelling to reduce stress, anxiety, and depression, CBD offers a plethora of treatment options. 

Commonly known as CBD, the cannabinoid is an anti-inflammatory compound. It is being used in various products, ranging from topicals, ointments, creams, tinctures, oils, skin creams to chocolate bars, gummies, candies, cookies, cocktails, salad, beer, and much more. 

Despite the federal regulations legalizing hemp-derived cannabinoid, and removing it from the list of Controlled Substances, the Food and Drug Administration has yet to change its regulations. The FDA prohibits companies from infusing CBD in edibles and food supplements. Anyhow, business leaders seem to avoid the warnings by the agency and continue to create an array of CBD infused products that may not fall under the legal category of FDA regulations. 

The executive director of the National Hemp Association, Erica Stark, says that it is encouraging to see Ohio join the CBD bandwagon with more than 40 other states that have legalized hemp-derived cannabinoids. 

Stark says that the Farm Bill in 2018 has triggered a dramatic increase in the inclination towards CBD amongst consumers. Not only has the Farm Bill being able to pave way for companies to step into a booming industry but also gained traction in the consumer section. 

Many people have started using CBD as alternatives to opioids, painkillers, anti-inflammatory medicines, antidepressants and replaced their ongoing prescription with the much renowned CBD. However, with the growing interest and faith in CBD, law enforcement agencies are concerned about the alarming levels of CBD- there is no scientific research as such which supports the claims of the medical benefits of CBD. 

The FDA stands firm on its decision to prohibit CBD infused edibles and beverages as it says that public health and safety is their first priority. Before they allow companies to enter into the consumer market, they need to ensure its safe levels, and any side effects of CBD that could impact the overall health of a user in the future. 

Later this fall, the USDA will unveil its guidelines for the federal industrial hemp program. Farmers are suggested to wait until there is a clear law and situation in place from both federal and state regulations, or else they could face charges. 

Stark recommends Ohio farmers to proceed with caution- not only in growing hemp but also in making sure that they fully understand the rules and permitting process as they unfold gradually over time. 

Stark added that it is best for farmers who are new to this domain i.e CBD to start small- going full 100% or even growing hemp in 20,50,100 acres directly could cost them a lot and impact their entire CBD farming lifecycle. While many farmers realize the power of hemp cultivation and are witness to the booming industry, they should maintain a safe distance from any legal charges or penalties anyhow. 

She points out that cannabidiol or CBD is a more labor-intensive and is quite similar to growing tobacco, while hemp fiber cultivation is relatively simpler and resembles that of a traditional row crop, planted much like soy or corn. 

Stark added that on one hand, there’s CBD cultivation and then, on the other is fiber and grain cultivation, and both are quite different business models.

According to the Ohio Department of Agriculture, the agency will start issuing a license for hemp cultivation and processing permits by next spring. 

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Company in UK launches ‘high strength’ non-alcoholic shots with CBD

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Non Alcoholic CBD shots

CBD is everywhere! From chocolate shops to gummy bears, CBD infused salad to CBD infused beer, and now a company is launching non-alcoholic shots with CBD.

CBD has sprawled across the entire globe, let alone different countries and companies are leaving no chance of taking advantage of it. The compound is basically a hemp-derived formula which has anti-inflammatory properties and is non-psychoactive in nature.

This means that CBD does not produce any mind-altering effects which lead to hallucinations or the ‘high’ that people experience while smoking weed or marijuana. The compound responsible for causing the ‘high’ is known as THC or tetrahydro cannabinoid which has been restricted by all law enforcement bodies. THC is highly dangerous for consumption and if used in high potency for a long period of time, it leads to permanent mental disorders.

CBD has been associated with plenty of medical benefits. It is widely popular to treat stress, depression, anxiety, panic attacks and severe mental health disorders such as epilepsy and Alzheimer’s. People have also been relying on CBD for their daily needs like acute pain, aches, inflammation, swelling, recovery from an accident and even Cancer sometimes.

But the lack of evidence and scientific proof is what worries governments and law enforcement officials all around the world. From the United States Food and Drug Administration to the government of the United Kingdom, all the countries on the verge of legalizing CBD or already dealing with it seems to be tensed about public safety.

Though there are some studies that suggest how effective CBD is and how it can work as an alternative for opioids, there’s hardly any internationally recognized study or research which supports the claims of CBD.

A company in the United Kingdom has launched non-alcoholic shots with CBD in 3 different flavors: ‘Zest’, which is marketed as a product to improve heart health and low blood pressure; ‘Spice’, which is marketed as a product that helps to increase concentration and ‘Bloom’, which OTO claims is a product that will help in improving the quality of sleep and reduce anxiety.

Each shot of 60ml contains 50mg of “high-quality” CBD. Each shot is priced at £6.99. The company already sells a wide variety of “high-strength” CBD-infused cocktail bitters.

As per the figures from the Cannabis Trades Association United Kingdom, the number of cannabidiol users has almost doubled from 125,000 in 2017 to nearly 250,000 in 2018.

The range of drinks has been curated by a team of industry leaders including Antonia Jamison, a founding director at the Sipsmith Gin, Dr. Ketan Joshi, food scientist, Gemma Calao, managing director of OTO and James Bagley, CEO of DMD Ventures, which is the owner of drinks retailer 31 Dover.

The CBD for the shots is derived from organically grown hemp plants, while each of the flavors is infused with botanicals handpicked to complement the effects of cannabidiol such as ginger, turmeric, lavender, cinnamon, and lemongrass.

Gemma Colao, co-creator said that the new RTDs are an elegant and simple way to enjoy the perfect dose of CBD, whether it is consumed in a shot or mixed with a cocktail. Gemma further stated that they have created 3 unique blends which perfectly complement the needs of their customer’s, from improving their health to creating a balance in their everyday lives.

Joshi added that the company has carried out intensive research and trials to evaluate the right dosage and determine the optimum daily dose of cannabidiol. Their continuous trials have proven amazing medical benefits of CBD, with users experiencing fantastic benefits from increased focus, better sleep to reduced anxiety.

The company seems to be confident about their product and says that their new RTDs will prompt more people to incorporate CBD into their daily routines in a simple and effective manner- and enjoy the benefits of improved health and wellbeing overall.

The shots are now available on both off-trade and on-trade from the OTO’s website.

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Kylie Jenner-Approved: What is CBD-infused Happy Tea and is It Safe?

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Kylie Jenner endorses Happy Tea

Kylie Jenner has the Midas touch—anything she takes a liking on becomes a hot new commodity. One product that has earned a place on her Instagram page is the CBD-infused Happy Tea, which highlights its positive effects on mental health and anxiety relief.

Earlier this week, the cosmetics mogul and social media celebrity gave a shoutout to the brand in one of her Instagram Stories, increasing its probability of hitting it big as everyone on Insta clamors to share it on their feed.

Detox Teas

Fit Tea is the brand that sells Happy Tea and introduces it as one of its teatox items. The brand has been enjoying immense popularity following endorsements from big celebrities like Cardi B, the Kardashians, and other Instagram influencer models. Even Sarah Palin took sponsored photos of the brand, which she shared on her social media, too.

While detox teas are a fitness fad, many health professionals are critical about such products. Doctors are concerned that the Food and Drug Administration (FDA) doesn’t regulate dietary supplement ingredients such as in detox teas. Some common tea components like valerian root and Garcinia cambogia are known to have serious side effects.

While nutrition experts note that teas are a combination of herbs, most will give a caffeine boost at best, or a bad case of loose bowel movement at worst.

All About Happy Tea

Happy Tea is a detox tea, and many people are wondering whether it works and if it’s safe to use.

Since there is a significant lack of clinical evidence and FDA regulations, there is no proven claim for Happy Tea as of yet.

The brand is said to contain 10 mg of cannabidiol or natural hemp extract as indicated on the label. It is a non-psychoactive component in both marijuana and hemp. The company claims that the tea reduces anxiety, alleviates stress and abates inflammation.

Michael G., the founder of Fit Tea, said he formulated the drink to solve his own mental health issues and anxiety.

He writes on the website how advice from blogs and articles like therapy, mantras and guided meditations to help calm the mind, but discloses that none of it works for him, which is why he developed a ‘real’ solution that is the Happy Tea.

While the ‘real’ part is debatable, there have been several studies on CBD efficacy in different conditions such as opioid addiction, but there aren’t that many clinical evidence on the said substance.

Happy Tea is essentially a detox tea with all the many caveats such drink faces. The regulatory framework for CBD use in drinks, food, and supplements. Without it, manufacturers can write any claims about their products. In just this past year, officials had to warn several CBD companies for unwarranted claims, such as treatment of Parkinson’s disease or cancer, which aren’t backed up by any clinical proof.

On the other hand, Happy Tea does not make any of those claims; the only problem is that there is not much regulation and research to say what it really does and doesn’t do.

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