The cannabis industry is on a consistent and upward rise, with Wall Street forecasting a five- to an eighteen-fold worldwide increase in sales by the next decade’s end. However, it’s not only the dried flower that drives the trend but rather the cannabidiol sales worldwide, including the US.
Many brands have taken a spot in the booming CBD industry, but new players are joining in on the craze by marketing as a CBD stock to the public.
The newest entrant in the CBD market
$12B large-cap company International Flavors & Fragrances, listed as IFF in NY stock exchange, is the latest brand to join the ever-expanding CBD industry. It is famous for manufacturing flavor compounds that are used in food and beverages, and as well as fragrance scents, beauty products, and household items. This time, they eye a spot in the market as CBD stock.
The International Flavors & Fragrances (IFF) has recently partnered up with CBD company Neptune Wellness to co-produce CBD products derived from hemp in the US. The collaboration is set to be beneficial for both companies, considering IFF’s expertise in product formulation and Neptune Wellness being a leading extraction-service provider.
However, IFF isn’t the only surprising entrant into the CBD industry. Some well-known retailer companies are cashing in on the popularity of such products. For instance, brands like American Eagle Outfitters, Abercrombie & Fitch, retailer Designer Brands, and big grocery chains like Kroger, are attempting to claim a spot as a player in the CBD market.
Some of the big players in the field
The CBD industry is expected to grow into a $24B market in around four years, and some brands have successfully cemented their place.
Leading pure-play cannabidiol stock company, Charlotte’s Web, holds the highest CBD percentage share in the US. They increased their hemp acreage of up to 187%, from 2018’s 300 acres to this year’s 862 acres. Their products are sold in over 8,000 shops across the country.
Furthermore, they hold a 1,350-store partnership with Kroger, which makes Charlotte’s Web hit it big in the industry.
Another key player is Canopy Growth, which provides a huge chunk of the world’s marijuana stock by market cap. Their market base is in Canada, but are taking huge strides in entering the US hemp industry. In January, they received their New York hemp-processing license, which helps open up their products to more than six states before 2020 ends.
IFF partner Neptune Wellness Solutions is also a trusted company that extracts substances from cannabis and hemp biomass. Some of these are resins, concentrates, or specific cannabinoids that can be developed into derivative products at a high margin.
The said company successfully acquired SugarLeaf, enabling them to process 1.5M kilograms per year.
What spurs the US CBD trend?
Cannabidiol or CBD extracted from hemp is quickly earning the spotlight due to its non-psychotropic property. Although hemp is derived from the same source plant as marijuana, it does not cause the high that users experience since it does not contain high amounts of the tetrahydrocannabinol (THC), which is responsible for the said psychoactive effect.
Hemp is also considerably easier to grow and cheaper to produce, which is why it is the preferred variety for CBD extraction.
It could also be chalked up to the signing of the 2018 Farm Bill, which legalized hemp and its derived products on a federal level.
Based on a forecast study by the Brightfield Group, hemp CBD is expected to rise into a $23.7B market by 2023 in the US. It’s the primary reason why several companies, expected or not, are trying to punch their way into the CBD market these days.
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