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CBD Retailers Can Now Use Shopify to Sell Their Products

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CBD Shopify

CBD retailers are in for a treat as Shopify, America’s third-biggest shopping and retail site is now open to distributors of hemp and CBD hemp products.

Shopify has recently announced its decision to allow sellers of CBD products to join 800,000 other merchants across the world into the company’s growing platform. They will get the benefit of using the site’s marketing tools and various apps that can help sellers greatly. From logistics, inventory management, to shipping for many locations across the US that abide by state laws.

A few weeks prior to Shopify’s decision, competitor site BigCommerce has also announced their offerings to CBD merchants that include marketing tools for business.

In an interview with Adweek, Shopify Plus General Manager Loren Padelford stated that their company didn’t need to adjust for the CBD industry. The developments on the market itself have made it possible for Shopify to enter the picture.

What’s Allowed and What’s Not

CBD retailers can now create their own online store and publish it in the platform. They will also be able to buy the company’s retail kit and use the different marketing tools offered to merchants. However, CBD sellers won’t be able to use Shopify payments for their transactions. They would have to rely on a third-party affiliate to support customer purchases.

According to Padelford, CBD merchants wanting to sell on Shopify should undergo a legal consultation to ensure that they comply with regulations such as that of the Food and Drug Administration (FDA). They also have to abide by Shopify’s acceptable usage policy. In the Shopify Unite event early this year, the platform’s US Fulfillment Network will not be available for CBD merchants as well.

These restrictions are all in an effort to maintain the safety and transparency of Shopify, says Padelford. She further stated that the company has been planning this favorable decision for CBD users for a long time.

Shopify is headquartered in Canada where it is fully legal to use cannabis since 2018. However, the determining factor for this move is ultimately the US Farm Bill of 2018 and all the events that unfolded afterward. This includes the legalization of hemp and CBD products for sale and use.

Stepping in the Right Direction

Cannabidiol or CBD has found a growing public demand due to its number of therapeutic capabilities as claimed by users. CBD brands that are currently live on Shopify are Cannuka from Ulta stores and Josie Maran from Sephora.

Michael Bumgarner, the Cannuka founder, stated that Shopify’s stance to support the CBD industry is a huge development for CBD retailers and users alike. He further added that he sees a quick succession of events that will positively impact the CBD market in the near future.

Cannuka has been on Shopify since 2017, and this is how the platform proceeds about learning what CBD retailers need, particularly in-store creation and marketing.

Padelford noted how there was a lack of a platform that supports sellers who yearn to market CBD in the online platform. Now, CBD retailers can approach consumers directly and personalize their correspondence with a willing audience. She reiterated how it’s not that Spotify is getting into the CBD craze, but the other way around—CBD finding its way to retail and growing its bases to possibly become a $20B industry by 2024.

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CBD Pillows: Is the Trend Getting Out of Hand?

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Cannabidiol or CBD has achieved a substantial following in the marketplace, with many users touting its efficacy. One alleged benefit of CBD that creates a buzz is improved sleep, which is a strong reason why people want to try it.

The usual forms of CBD that are popular among buyers are CBD-infused gummy bears and CBD oil capsules or tincture. As trends go, manufacturers get creative by making CBD pillows that target individuals suffering from poor or deprived sleep.

Consumer reports

A Consumer Report survey conducted recently revealed that 10% of Americans have used CBD products to improve their sleep. However, many of the respondents are yet to try CBD pillows, which in itself has an interesting concept.

In a study showcased in the journal Medicines, 409 respondents with insomnia initially rated their condition at 6.6 on average, with ten being the most severe. They were then treated with CBD in different combustion methods. The average rating after treatment went down to only 2.2, a significant decrease from the start.

However, there are still many questions regarding CBD for sleep, including the dosage, route, and timing. The effect of CBD in the sleep pattern of an individual also varies on a case-to-case basis.

Recent studies show that cannabis compounds can interact with the endocannabinoid system, or the receptors in the body, which include the brain. It is suggested that CBD affects the sleep and wake cycles due to one of these said receptors.

The CBD Pillow

The CBD pillow, the new addition to a broad range of cannabidiol products, works through micro-encapsulation. It is the process of capturing microscopic CBD particles into capsules that protect the substance from oxidation, evaporation, and contamination. It can only be released via friction, specifically your head on the pillow.

The released CBD is then supposed to be taken up through skin and hair follicle absorption. By theory, more CBD can be released if you are more restless when sleeping.

As of writing, two companies have started marketing the micro-encapsulated CBD pillow, namely Brookstone and CBD Pillow.

How it helps

Cannabidiol is one of the most popular cannabis derivatives, taken from the source plant Cannabis sativa L. that also produces marijuana. It contains tetrahydrocannabinol (THC), the substance that causes psychoactive effects for cannabis users. However, CBD has little to no THC content, which makes it non-intoxicating.

CBD is thought to interact with the endocannabinoid system, which then prompts several physiological reactions, including appetite, pain, and mood.

CBD Pillow VP of Content said the pillow is made to release CBD micro-doses for many days to help the user sustain a healthy nighttime routine. It also aims to introduce CBD and its number of alleged benefits, which includes sleep.

The prominent issue, however, is that most pieces of evidence are anecdotal. There aren’t many studies and research that offer solid proof regarding CBD’s benefits. The FDA is yet to present a framework for the use and sale of CBD, which industry players feel should be hastened so that more people can try cannabidiol for themselves.

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CBD User Sues Former Employer for Firing Her After Testing Positive for Marijuana

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A drug counselor from San Antonio who uses cannabidiol oil as part of her treatment regimen for multiple sclerosis has sued her ex-employer for sacking her following a positive result on a marijuana test.

The 48-year-old addiction counselor, Melanie Farr, works for a Management and Training Corporation in Utah, an institution offering rehabilitation programs that cater to incarcerated persons.

CBD oil for MS

Melanie Farr started using CBD oil last year, placing several drops under the tongue to alleviate her symptoms of multiple sclerosis. This condition is lifelong and debilitating, wherein the immune system starts attacking the body, resulting in damaged nerves in the spinal cord and brain.

In a statement to the San Antonio Express-News, Farr stated the CBD oil helped ease her pain and correct her gait, and even reduced her blood pressure.

The lawsuit filed by her legally cited her capability to perform on her job despite suffering from MS, stating that the disease could have had limited her from performing in her daily activities such as balancing, walking, working and caring for herself.

Farr stated her bosses knew that she was using CBD oil for her MS. She maintains that they have discussed it many times. She also pointed out that she has taken cannabidiol while working for the company for a long time.

She insisted that no one had ever asked or mentioned that she looked high while on the job.

Farr is a licensed counselor for chemical dependency since October 2018 and has been assigned to handle prisoners from the Dominguez State Jail in San Antonio. Her company is in contract with the Texas Department of Criminal Justice.

False-positive drug test

Farr’s physician suggested she try using cannabidiol to alleviate her MS symptoms. In the lawsuit, she stated that CBD oil has helped her walk better since her pain has lessened.

Last February 14, 2019, Farr underwent a random drug test sanctioned by her employer. She mentioned that she was taking CBD oil as per doctor’s recommendation to the administering technician. A week after the test, her results came back positive.

Despite providing a doctor’s note and several news articles showing false-positive incidences of CBD users being subjected to a drug test, the firm still fired Farr on March 8, 2019.

Atty. Michael V. Galo Jr., Farr’s lawyer, filed the lawsuit last February 20 in the San Antonio Federal Court. He cited the company’s unlawful discrimination against Farr’s condition.

The company is being accused of reckless indifference or malice towards the patient’s rights, which is stated on the Americans with Disabilities Act.

In a report published by researches in the Journal of Analytical Toxicology, a third of vape users with CBD-laced tinctures had gotten positive urine drug test results. The proponents hope the study will warn CBD users of the implications of drug testing, particularly when taking products that have unclear THC content.

John Hopkins School of Medicine associate professor Ryan Vandrey stated the perception that CBD products are THC-free is not always true. Roadside, workplace or criminal justice testing purposes could come up positive despite CBD being touted as non-intoxicating and legal under federal laws.

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Four-time Champion Iditarod Musher Gives Race Dogs CBD Oil

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Some 800 dogs have started the 975-mile journey with their mushers to conquer the Iditarod Trail Sled Dog Race on Sunday. Four-time winner Lance Mackey made news when he revealed giving CBD oil to his dogs against head veterinarian’s advice.

Mackey declined the suggestion, citing cannabidiol being excluded in the banned substances list found on the competition’s rulebook.

Enhancing recovery times

Lance Mackey, currently in fifth place at the Iditarod Trail Sled Dog Race, revealed to the Anchorage Daily News that he has been giving his race dogs cannabidiol oil to improve their performance and recovery times.

Iditarod head veterinarian Stuart Nelson has discouraged the use of CBD oil for competing dogs. Still, Mackey went against advice, saying there is nothing in the race’s rule book that mentions CBD oil as a banned substance.

Cannabidiol, or CBD for short, is a derivative of Cannabis sativa L., which is also the source plant for marijuana, an addictive substance containing high tetrahydrocannabinol (THC) compound. On the other hand, CBD is non-intoxicating due to a shallow THC content that causes the high.

CBD for pets has become a famous market currently, with owners praising its health and wellness benefits for animals. It is commonly used to manage pain and treat seizures, among others, despite the federal government’s lack of official standards for the said substance.

Mackey, a cancer survivor, considered getting medical marijuana treatment throughout his four-year consecutive victories from 2007. However, Iditarod barred marijuana use by 2010. He reasoned the other mushers were jealous of his wins; that’s why the ban was enforced.

In 2011, a year after the marijuana ban, Mackey bags his fourth consecutive championship.

CBD oil for pets

CBD oil has gained popularity over recent years for being a miracle remedy for many illnesses. Users have been lauding its efficacy to health conditions like arthritis, chronic pain, anxiety and more.

CBD manufacturers have entered the market successfully, producing a variety of products like lotions, gummies, tinctures, and others. CBD pet products have also found a great reception from owners who are curious about cannabidiol for pets.

Cannabidiol-based products for pets are mostly in the form of treats or oil. They are said to deliver promising results for alleviating pain and anxiety. However, there aren’t many studies to solidify the effectiveness of these items.

Pet experts advise that it’s best to consult with the veterinarian about the pet’s specific condition and evaluate whether CBD oil can be one of the viable options to improve their well-being.

About Iditarod

The Iditarod Trail Sled Dog Race started on Sunday, with Paige Drobney, a Pennsylvania native from Cantwell Alaska, taking the lead last Wednesday. She was the first to leave among the mushers at the Ophir checkpoint.

The first to reach McGrath checkpoint was Jessie Royer who received handmade items as a token for the milestone.

The oldest musher to enter the race, Jim Lanier, 79 years old and a retired pathologist, withdrew from Iditarod last Tuesday at Rainy Pass for his well-being amid the virus outbreak.

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